QUALITY ASSURANCE & DATA INTEGRITY

PRE-FIELD WORK

  • Clear understanding of the Questions, Routing, Skipping, Responses coding, Logic Checks, etc given by the client and accordingly programming the questionnaire
  • Language translation and sharing test list for testing the script in English language
  • Final feedback from the client/research team on the script and translation
  • Arranging appropriate manpower for the study
  • Briefing and training of the project followed by the mock & pilot interview
  • Ensure proper selection of the areas. Decide the starting points keeping in mind respondent TG, Spreaded covering the entire cities Mapping of the city.

DURING FIELD WORK

  • Accompanied each interview by the supervision, EIC and managers and gauge interviewer’s understanding & pattern of responses collecting from the respondents, correcting them if any thing is not in line.
  • Sharing 10% interim data to the client for checking and ensuring every thing is inline as per plan
  • Sharing daily progress report to the client
  • Quality Check by the operation & management team (Sup + EIC + Management + PM Team)

POST FIELD WORK

  • Sharing project study report to the client followed by the quality check norm done
  • Data in excel sheet to DP team
  • Data filtering by the DP team
  • Tabulation & sharing with the client/Research team
  • Report writing and presenting to the client.

DATA QUALITY CHECK POINTS

LOCATION VALIDATION
Interviewer movements tracking 
Exact location of the interview 
Travel time and directions

RESPONSE VALIDATION
Junks response
Rush through interview
Correct responses of the respondents

RESPONDENT TG
Age, Gender, Socio Economic is matching as per required Interview was done with declared respondent 
Respondent was able to respond on the questions.

STRAIGHT LINERS
Straight liners responses will be identified and rejected.

DUPLICATE DATA
Any how if any duplicate data is there for example mobile, Address, same respondents etc will be identified and rejected 


LENGTH OF INTERVIEW
Gap between two interviews 
Number of interviews in a day 
Each interview duration

RECORDING VERIFICATION
Timing of the interview
If questions asked properly as per instruction
Recording is proper as per discussion between interviewer and respondent

JUNK RESPONSES
Responses just link AAAA, BBBB, XYZ, would be identified and rejected

SAMPLING VALIDATION
Sampling decided to use in the study is followed as per planning or norm, for example: Random, Booster, Purposive, Data base, F2F, CATI, CAWI etc. 

COLLECTED DATA QUALITY CONTROL NORMS

  • Proper project briefing & mocks
  • 5% Accompaniment by the Supervisor & EIC/Manager
  • 25% Random back check across the interviewers by supervisor
  • 10% back check including counter back check by EIC/Manager  
  • 100% data quality check by research team

OUR STRENGTH